"Humility Is No Substitute For A Good Personality"
Crafting a public persona for your business can be difficult. If it’s too formal, it can be off-putting. If it’s too laid back, it can be hard to be taken seriously. The companies we’re highlighting today have successfully crafted their business images in a way that is fun and engaging, but that still conveys the expertise and reliability that any successful business must be known for. The first company we’re giving a shout out to is the Fall River-based residential construction company, Rooftight.
We’ve been lucky enough to work with Rooftight for a number of years, and after meeting the people behind the brand, it’s no surprise that this business is known as much for being light hearted and entertaining as they are for the beauty and craftsmanship of their work. Whether expressed through social media, marketing, or public events, it’s always very evident that the people at Rooftight love their work, and love working together. Judging from the testimonials left by Rooftight home buyers, this energy and enthusiasm is infectious, and takes a lot of the stress out of the home building and home buying process.
The second company persona that consistently impresses us is that of FRED, the north end Halifax salon and café. From the moment FRED arrived on Agricola street, it was immediately apparent that this was a business that wanted to make a difference in the community. While FRED’s community engagement efforts are laudable (and deserving of their own future blog post), one simple addition to the salon’s building immediately expressed the sense of whimsy and optimism that have become defining features of FRED’s business persona. By installing public chalkboards on the building’s exterior, FRED provided a canvas for all of the neighbourhood’s residents to express themselves, and they’ve rewarded FRED by consistently posting upbeat and often heartwarming messages that reflect the best of north end Halifax, and by extention, the best of FRED.
(Today’s title quote courtesy of Fran Lebowitz.)